AI Copywriter Guide
Use AI to generate high-converting DM templates in seconds.
Last updated: Nov 26, 2025
What is the AI Copywriter?
The AI Copywriter is a built-in tool that generates personalized DM templates based on your inputs. It's trained on millions of high-converting messages and understands what makes people respond.
Benefits:
Accessing the AI Copywriter
1. Log into your ColdDMs Pro dashboard
2. Navigate to the Campaigns tab
3. Click "New Campaign" or edit an existing campaign
4. In the message editor, click the "AI Assist" or "Generate with AI" button
5. Fill in the prompts and click "Generate"
6. Review, edit, and use the generated messages
Input Fields Explained
The AI needs context to write effective messages. Here's what to provide:
Your Offer: What are you selling or promoting? Be specific about the value.
Target Audience: Who are you reaching out to? Include their role, industry, pain points.
Tone: Professional, casual, friendly, direct? Match your brand voice.
Goal: What do you want them to do? Reply, click a link, book a call?
Constraints: Any specific requirements like message length or words to avoid?
Writing Effective AI Prompts
Better inputs = better outputs. Here's a good prompt example:
Offer: Free Instagram audit that shows exactly why their engagement is low and how to fix it
Audience: E-commerce store owners doing $10k-$50k/month who post regularly but get low engagement
Tone: Casual and helpful, like a friend giving advice
Goal: Get them to say "yes" to receiving the free audit
Constraint: Keep under 200 characters, don't mention price or selling anything
Generating Variations
Don't just generate one message. Create multiple variations to:
Pro tip: Generate 5-10 variations, test each with 50-100 sends, then double down on winners.
Editing AI Output
AI is a starting point, not a finished product. Always:
- Read the message out loud - does it sound natural?
- Add personal touches and specific references
- Remove anything that sounds robotic or generic
- Verify claims and facts are accurate
- Check the tone matches your brand
The best results come from AI-human collaboration.
AI + Personalization Variables
Combine AI-generated templates with personalization variables:
{firstName} - Recipient's first name
{businessName} - Their business or page name
{recentPost} - Reference to their recent content
Example: "Hey {firstName}! Loved your recent post about {recentPost}. Quick question..."
The AI can generate the framework, then variables make each message unique.
Common AI Copywriter Mistakes
Avoid these pitfalls when using AI:
- Using AI output without any editing
- Generating once and never testing alternatives
- Ignoring the tone/voice settings
- Being too vague in your prompts
- Expecting perfect output every time
- Not adapting messages for platform differences