So, you’re thinking about trying cold DMs.

Good call! It’s a straightforward way to reach out to people, make connections, and maybe even get some results, like sales or partnerships. If you’re new, it might feel like no one’s listening at first. That’s normal. Here’s some basic advice to get started.

Start Small With One or Two Accounts

Keep it easy at the beginning. Use your computer and stick to one or two accounts. Why? Because handling more than that when you’re just learning can get overwhelming. One account works, but two lets you try things out without feeling swamped. You’re not running a huge operation, just testing the waters.

Send 150 Messages a Day

Try to send about 150 messages each day. If you’ve got two accounts, that’s 75 per account. It’s a decent amount, enough to keep things moving but not so much that you’re exhausted or annoying people. The key is to keep at it. Think of it like planting seeds, you won’t see results right away, but you have to start somewhere.

Figure Out Who to Message and Where to Find Them

Know who you’re trying to reach, your ideal customer or person. Take some time to understand what they need, what they like, and where they spend time online. Then, find your leads in those places, like LinkedIn, Twitter, or specific groups. It’s better to message a smaller group of the right people than a ton of random ones.Don’t Expect Replies Until 1,000 Messages

Here’s the deal: you probably won’t get much back until you’ve sent at least 1,000 messages. Cold DMs take time, especially when you’re new. Don’t check your inbox after a few tries expecting a bunch of replies. It takes a while to get going, but once you hit that 1,000 mark, you’ll start seeing what works.

Just Get Started, Even If You Mess Up

The best thing you can do is begin. You’ll learn more by trying and failing than by sitting around guessing. Send those first messages, even if they’re not perfect. See what happens. You’ll figure out what doesn’t work and fix it as you go. Waiting for the right moment is a waste of time, just dive in.

Final Thoughts

Cold DMs aren’t complicated, but they’re not instant wins either. Start with one or two accounts, aim for 150 messages a day, know who you’re messaging, and don’t expect quick results. Most importantly, just do it. You’ll get better as you keep going. The only real mistake is not starting. So, open your laptop, write that first message, and see what happens.